Agency: Dow Design . Client: Nestlé . Photography: Nic Staveley

With over 60 years experience serving up food for ‘Kiwi’ dogs, Tux’s repackaging gave us the perfect opportunity to celebrate mix-breed dogs who are such a big part of life here in New Zealand. We featured rescue dogs and much loved pets who have triumphed against the odds to achieve great things and live healthy, happy lives. We photographed the dogs in portrait style, in their own environments where they were closest to the things they love.